Designed and built at the speed of AI.

What I bring

I design and build products with AI, and create the systems and workflows that let teams do the same.

01

Design & Creativity

I design in the real thing, not a picture of it: with AI I explore many directions at once in working code, then shape the strongest with a demanding visual eye, for far more efficiency and far less time lost between idea and product.

  • Product design
  • Creative direction
  • Brand and design systems
  • Interaction and motion
  • Web design
  • Designing in code with AI
02

AI Design Ops

I work at the edge of the state of the art every day, and turn what holds up into the tools, automations and systems teams produce with: semantic brand and design systems any AI tool can draw on, skills and agents, content and motion pipelines. Then I keep improving them alongside the people who use them.

  • Skills and agents for Claude Code and Codex
  • Content and motion pipelines
  • Semantic systems for people and AI
  • Quality checks and human review
  • Internal tools and automation
  • Workshops and adoption
03

Engineering with AI

Fifteen years writing code, from front-end to full stack, now multiplied by AI. I keep pushing how far today’s models can go on their own: autonomous loops, specs and context management that keep agents building for days, many running in parallel, and my own tools to orchestrate them.

  • Full-stack development
  • Multi-agent workflows
  • Autonomous loops and spec-driven development
  • Custom tools to orchestrate agents
  • LLM features and MCP integrations
  • Evals and testing
04

Business & Teams

I sit down with stakeholders, quickly figure out what the business actually needs, and turn it into clear priorities and AI use cases that get every team moving in the same direction.

  • Stakeholder alignment
  • Cross-disciplinary teams
  • Use cases and business cases
  • Pricing, funnels and growth
  • Budgets, profit and loss
  • Client relationships

How I got here

I didn’t plan a multidisciplinary career. Each stage added a layer the last one didn’t have.

AiKit

Design Director & AI Scientist · 2024 – Present

Product strategy and design, creative direction and technical decisions at an AI-focused startup. The first role where everything I’d built up before is in play at once.

Ophion Studio

Chief Executive Officer · 2020 – 2024

A creative technology studio I started and led inside Redradix, with its own clients, team and numbers. Where I learned to run something end to end.

Redradix

Front-end Lead & Spin-off Founder · 2018 – 2024

From full-stack developer to team lead: real technical depth first, then responsibility for the team’s work and the decisions behind it.

Redbility

Front-end Developer · 2016 – 2018

Working alongside designers every day taught me how they think, and to take part in the decisions behind a design, not just build it.

  1. AiKitDesign Director & AI Scientist2024 – Present
  2. Ophion StudioChief Executive Officer2020 – 24
  3. RedradixFront-end Lead & Spin-off Founder2018 – 24
  4. RedbilityFront-end Developer2016 – 18
  1. IronhackBootcamp Teacher2018 – 19 · Part-time
  2. mendesaltarenDigital Product Engineer2018
  3. Grupo AnayaFront-end Developer2013 – 16

AiKit

Design Director & AI Scientist · 2024 – Present

After going deep into AI through 2023, I joined AiKit, an AI-focused startup, in 2024. It’s the first role where everything I’d built up before is in play at once.

My work there spans product strategy and design, creative direction, technical decisions and coordinating the teams involved. The most valuable part is often the connection between them: noticing when a product question is really a creative or technical one, and helping the team settle it. I also take part in commercial conversations about conversion funnels, self-service adoption, pricing, web strategy and growth.

A lot of it is about changing how work gets done: AI-driven workflows for creative production, internal tools and automation, and helping teams adopt new ways of working. One of those systems turns product videos into structured, semantic descriptions, then uses them to reconstruct those videos or generate new ones.

AI is a large part of my work right now, but I approach it the way I’ve approached every technology: as a way of getting somewhere, not the destination.

Ophion Studio

Chief Executive Officer · 2020 – 2024

Ophion wasn’t a separate company, but it ran as its own business, with its own clients, accounts and team. We did creative development and technical production for creative agencies, branding studios and brand consultancies: teams with ambitious ideas who needed a partner able to make them real.

Leading it meant much more than technology. I brought in clients and looked after those relationships, set the strategic and creative direction of the work, built and led the team, owned delivery, and was responsible for budgets and the numbers behind the studio.

Most days came down to balancing three forces: what the creative idea wanted, what the technology allowed, and what the budget could carry.

Ophion is where I learned to run something end to end. It gave me business judgment and an owner’s habits: making trade-offs in the open, and answering for the whole outcome, not just my part of it.

Redradix

Front-end Lead & Spin-off Founder · 2018 – 2024

At Redradix I moved into full-stack development and built real technical depth: how systems fit together, where complexity hides, what makes a project hard to deliver. Over time the job shifted from my own code to the team’s: as team lead I managed developers, coordinated projects and took responsibility for technical and organizational decisions. On the side, I also taught full-stack development at Ironhack.

From 2020, my time at Redradix also included starting and leading Ophion.

Redbility

Front-end Developer · 2016 – 2018

Working alongside designers every day taught me how they think. I stopped treating design as something to implement and started taking part in the decisions behind it.

Outside the brief

I’m almost always making something on the side. Sometimes it’s a technology I want to understand, sometimes an idea that probably won’t work, sometimes just something that caught my attention and wouldn’t let go.

Most of these projects don’t lead anywhere in particular, and I’m fine with that. I make them because I’m curious, and because I enjoy it.

  1. Making sense of what’s coming

    Every day I read, test and think about where AI and robotics are taking us, and what that means for the way we live. Lumbre is where some of it ends up: a blog for slow, deliberate thinking about the future.

    LumbreBlog · lumbre.wtf (opens in a new tab)
    The home page of Lumbre: “Where wisdom embraces the future”, in white over a dark green and copper gradient.
  2. Playing with AI, for fun

    I work with AI all day, and then keep going at night and at weekends, just to see how far it goes. work-shelter came out of that: a game in the style of Fallout Shelter that is really a way of working with Claude Code. Each room is a repo, and each inhabitant a real agent session.

    work-shelterOpen source · GitHub (opens in a new tab)
    work-shelter: an underground shelter in cross-section, with a dozen rooms on several floors, an elevator shaft in the middle and small characters working at their desks.

Let’s talk: send me an email